Art Director • 2013

Prime Agency Pearl Media
Production Agency Brightline Interactive
Client Chevrolet
Project Experiential Fan Engagement

At the 2013 World Series in St. Louis, the Chevrolet brand team wanted to show their passion for MLB with a place-based fan game.

Brightline created the Chevy Home Run Derby to give fans a competitive thrill, instant gratification and bragging rights. Attendees were given attempts to hit a home run, against a virtual pitcher by swinging an accelerometer-enabled wooden bat at an oversized screen display. Participants had their photo taken and placed in a digital baseball card, which could be shared on social media platforms.

The Chevy Home Run Derby saw 793 participants at the 2013 World Series with 73% of them sharing to their respective social media pages. Overall, the activation created 69,000 total online impressions and over 3 million earned media impressions.