Experienced, and always curious creative with 20+ years in tech, experiential, and traditional design and direction. Throughout my career, I have founded tech startups, designed award-winning work for global brands, and collaborated with developers and executives alike.
Design that amplifies experience...
enables rapid user understanding and enjoyment
creates awesome memories
I enjoy bridging a business's goals with user needs through the art of design. My process is similar whether creating iconic brand marks such as Napster, or designing sensational brand splashes, like Verizon’s Power House at Super Bowl XLIX in 2015.
Define the business goal and user needsTranslate needs into creative ideas and strategy
Communicate and develop with the team
Refine ideas with client and users
Finish project in a timely manner
Document results
For me, it's about learning a brand's unique values and dovetailing them with a consumer's passion points. If you are able to enhance the passions everyone already loves it's a win-win across the board.
cheers,
