I'm a UX and Creative Director who has built digital products, led creative teams, and translated complex problems into experiences people actually want to use.

Currently directing digital customer experience at the National Association of REALTORS® — where I've led the redesign of NAR.com, launched a mobile app that reached 85,000+ monthly users within six months, and presented UX strategy to audiences of 700+ industry stakeholders.

Before that, I spent years in experiential and agency work — concepting campaigns for Amazon, GEICO, and Southwest Airlines at Redpeg Marketing, and designing award-winning interactive installations for Marvel and the Smithsonian at Brightline Interactive.

I founded my first interactive agency, 8FoldMedia, early in my career — so I understand what it means to build something from nothing and make every decision count.

My approach hasn't changed much: understand the business goal, listen hard to users, and lead a team that cares about getting it right. The projects change. The discipline stays the same.

cheers,