Chevrolet Home Run Derby (Bronze, Summit Creative)
Art Director • 2013
Prime Agency Pearl Media Production Agency Brightline Interactive Client Chevrolet Project Experiential Fan Engagement
At the 2013 World Series in St. Louis, the Chevrolet brand team wanted to show their passion for MLB with a place-based fan game.
Brightline created the Chevy Home Run Derby to give fans a competitive thrill, instant gratification and bragging rights. Attendees were given attempts to hit a home run, against a virtual pitcher by swinging an accelerometer-enabled wooden bat at an oversized screen display. Participants had their photo taken and placed in a digital baseball card, which could be shared on social media platforms.
The Chevy Home Run Derby saw 793 participants at the 2013 World Series with 73% of them sharing to their respective social media pages. Overall, the activation created 69,000 total online impressions and over 3 million earned media impressions.
A collaborative-studio between marketing, experiential, and exhibit fabrication agencies, so they can conduct client demos and host meetups.
The inspiration behind the Digital Exchange studio brand was to encourage an ongoing cycle of collaboration between agencies. Expanding on that cyclical idea, I merged the "d" and "e" into a shape that resembles the typical replay icon often seen for video players.
Sage Payment Solutions needed help redesigning their small business web app, Sage Exchange. In addition to outshining competitors, the business goal was to promote additional features to existing customers. My responsibilities were providing consultative UX/UI analysis, recommendations, and collaborative roll-out strategy. After the initial analysis phase, the client requested a full front end design and assistance with their development production.
Working with Sage's internal marketing teams and European corporate brand leadership we seamlessly blended the design with the larger suite of recently updated product brand guides.
Happy Customers... "Sage has earned a ten star rating with our practice: 5 for the product, and 5 for the customer service! The product itself has functioned really well. We love the integration into Intergy, as well as the on-line bill pay service. For a medical practice, this works really well!" ~ Cody C.