Experiential Fan Engagement

Prime Agency – Pearl Media
Production Agency — Brightline Interactive

At the 2013 World Series in St. Louis, the Chevrolet brand team wanted to show their passion for MLB with a place-based fan game.

Brightline created the Chevy Home Run Derby to give fans a competitive thrill, instant gratification and bragging rights. Attendees were given attempts to hit a home run, against a virtual pitcher by swinging an accelerometer-enabled wooden bat at an oversized screen display. Participants had their photo taken and placed in a digital baseball card, which could be shared on social media platforms.

The Chevy Home Run Derby saw 793 participants at the 2013 World Series with 73% of them sharing to their respective social media pages. Overall, the activation created 69,000 total online impressions and over 3 million earned media impressions.