Ryan Homes was launching a new communuity, Ballenger Run, in the DC / Baltimore suburbs and needed a brand that spoke to the type of lifestyle and benefits potential residents could experience. Working with the Creative Director, we crafted a message and visual theme that emphasized a family friendly, natural, and wholesome environment. Focusing on quality of life, we developed digital, traditional, and envronmental materials that gave the community a distinct voice in a crowded market. I designed the brand and overall visual theme focusing on web and digital elements, and interfaced with our Art Director for print pieces.